There are lots of reasons to send direct emails out to your customer list. A periodic newsletter helps keep your users in the loop, helps build a sense of community. Direct emails also mean direct sales opportunities. No matter the purpose, adding a well-crafted audio message to your emails will have a dramatic impact on your all-important response rate.

But sometimes, you feel like you're playing slots when you watch your response rate.

Traditional direct text email brings an average response rate of 1/10% to 1%. Compare that with an average response rate of between 4.2% and 40% (really!) for audio email. A significant difference. A bulk text email can feel like spam, while an audio email is different, interesting, compelling. People listen to audio attachments. People respond to audio-enhanced email.

But isn't doing audio hard? We'll do it for you. >>>